APM were originally appointed as a design and creativity consultant to develop a design for what would be the first of hundreds of fitness club refurbishments. APM liaised closely with the Client and branding specialists to ensure continuity throughout for the Clients relaunch of the globally recognised Everlast brand. APM have gone on to provide detailed drawings to facilitate the refurbishment of dozens of Everlast fitness clubs across the UK to bring them up to the new brand standards.